You can see it in action in the video compilation from Newcastle Universitys Snapchat account, showing a series of takeover posts from Newcastle students researching glacial erosion and climate change in Svalbard, Norway. Nano influencers with 1k10k followers2. In this post, I'll explore nine types of influencer marketing campaigns suitable for ecommerce. Guest Blog Posts are another type of influencer marketing campaign where you accept the blog. Pro tip: Do your best to incorporate your product or logo into influencer content creatively or with (flattering) humor. #ad If I can use my reach to shine a light on artisanal small business owners, makers and food related products I will! Reviews. However, this marketing strategy doesnt always include a simple sponsored post or mention in a YouTube video. How To Check If Someone Has Blocked You On Instagram? Then, you can use influencers to build campaign momentum and drive awareness by posting content and using your hashtag. These types of videos are also common in the tech industry. This is one of the most popular ways to market a product or service because it has the potential to bring outside clients into your niche. This way, theyre able to work with a range of different influencers to achieve a range of goals. Many brands benefit from using an influencer marketing strategy that combines multiple campaign types into the overarching strategy. One of the simplest ways to utilize influencer marketing is through the use of a branded or themed hashtag. And a contract too. 2. 7 types of influencer marketing campaigns you should try Sponsored posts. Nano-influencers usually ask for $10 to $100 per campaign. As mentioned earlier, Ainfluencer is an excellent platform that helps you find the best influencers for your brand. Guest Blog Posts. By offering the influencers you work with a discount code to use for potential buyers you do two things. In recent years, sponsored posts have become a popular way for brands to reach out to potential customers. DivvyHQ is a software program in this space, which helps schedule content and measure its success. There are numerous campaign choices when it comes to partnering with influencers for brand marketing. Host Giveaways, Contests, Sweepstakes, and Event Activations. These discount codes should be personalised to the buyer, not . Instead of a one-off type of collaborations, many companies have worked alongside influencers to co-create products or content. One of the most common types of influencer marketing campaigns is the giveaway or contest campaign. Definition: Brands send out . Guest . Start a business and design the life you want all in one place. A post shared by Shalane Flanagan (@shalaneflanagan). Usually, this begins with a company reaching out to an influencer and asking if they are willing to promote the product or service on their own social media. Dunkin' Donuts on National Donut Day Campaign's result: 3. Second, by offering a discount code you encourage consumers to take action and make a purchase. Of course, this is a very involved strategy if youre manufacturing the products yourself, and its more common among brands that have already built a name for themselves in their industry. Leveraging a social media influencer to host and promote a contest or giveaway is a great way to introduce new products to their audiences without sounding like an ad. Out of all the influencer marketing campaigns that we see on social media, giveaway campaigns are. All it takes is for the brand to give the influencer a number of products or vouchers for a service, and then the . Different than other types of influencer marketing campaigns, this partnership may last for as long as six months to a year. Unboxing influencer marketing campaigns are effective as they allow influencers to take their audience on the journey with them. If youre working with influencers to generate sales you need to do more than just hope people make a purchase. But although influencer marketing can seem tricky to decipher, its just a matter of sticking to the basics when it comes to campaigns. It typically plays out with brands reaching out to influencers to ask if theyre willing to promote one of their products or services or vice versa some influencers do outreach too! 1. That makes it cost-effective. Not all influencers are equal. These followers usually have a much higher engagement rate than influencers with large followings as their follower base is much more highly concentrated on one specific interest. It allows you to work with 5 influencers completely free! They allow customers to easily follow and engage with a campaign. Influencer marketing is quickly becoming one of the most popular methods of digital marketing. 2. For example, you might send a well packaged product to an influencer and ask them to open it on camera, use the product and talk about their experience with it. Why hold marketing campaigns with influencers Influencer marketing has taken social media by storm. Weve covered everything from short term shoutouts and sponsored content, to long-term brand ambassador relationships. It has a fantastic ROI and can be fairly simple to get started. Shoutout campaigns are fairly easy to do and often used by smaller brands who cant afford to pay for a dedicated piece of content on social media. The different types of influencer marketing campaigns Product placement. On this page 1. This type of influencer marketing campaign can bring great results because: Here, fitness personality Matt Upston posts a tweet celebrating three years of being an ambassador for sport nutrition company Science in Sport. Remember, they know how to engage their audience best. Ill cover six types of influencer marketing campaigns: Lets start with the basics. What kind of B2B influencer marketing campaigns can brands do? Host brand experience (HBE) events are among the other types of influencer marketing campaigns in which a company invites a group of social media influencers to an event that is designed around the companys product or service. What are influencer marketing campaigns? Influencer marketing examples like this can go a long way, In this case, the CTA was something along the lines of, You there! Explore leading influencer marketing industry reports. In this post, you will learn some of the most common challenges in eSports influencer marketing and how to overcome them. 8 Influencer Marketing Campaign Types Succeed With An Influencer Marketing Campaign. If you've seen any 'unboxing' videos, this may have been the driving force. Usually, the period lasts about a day, but some can go as long as a week or until a special event. Pre-release campaigns can be an effective way to reach a target audience that may be difficult to reach through traditional marketing channels. Then, identify which potential strategies and social platforms will help you get there. In the sections below, I'll cover each step . Below, were diving deeper into five different types of influencer marketing campaigns lets take a look! Unboxing. And a video example from Calvin Young, a Deaf traveller who entertains and inspires through his blog. Affiliate campaigns are one of the other top types of influencer marketing campaigns. . Takeovers13. First, consider your goals and the ideal audience for your influencer marketing campaign. Affiliate . It can also be a bloggers audience on their website. Macro influencers can have anywhere from 50,000 to 500,000 followers. Influencers can also host giveaways of the products on social media or give followers chances to win the items in contests. In short, there are four key types of influencers you can work with. In this case, the CTA was something along the lines of You there! Games are a more interactive way for influencers to promote your brand. They can be a win-win for your brand, the influencer, and their fans. Alternatively, if youre using a coming soon sign up strategy, have your chosen influencers link to this page in order to directly track and attribute the influencers role in driving sign ups. Heres a classy Instagram influencer marketing example from Carl Thompson, founder of mens clothing brand Hawkins and Shepherd. Any user of social media has definitely seen a sponsored post before. Reach out to the influencers on your shortlist. All fans had to do was interact with Davids account, interact with SeatGeeks account, and share the competition with their own followers. #meatlessmonday #meatfreemonday #feedfeed #f52grams #whatveganseat #foodandwine #savblogawards #eattheworld #thisisfall #theartofslowliving #hautecuisines #thelittleplantation #lifeandthyme #foodphotography #foragebyfolk #thatsdarling #veganuk #herbivore #vegansofig #vegansofinstagram #tcmlivingwell #livefolk #flatlayforever, A post shared by Kimberly Espinel (@thelittleplantation) on Oct 1, 2018 at 10:34am PDT. Brand ambassadors are key in influencer marketing, as they are often seen as trusted sources of information by their followers. Event Activations11. But as these influencers generally make their sole income from other means, youll have to have not only a great product they like but the budget to afford them. Typically, brands offer a free product or service for the influencer to give away to their followers. The idea is that consumers should have a fun, entertaining or educational experience at the event that they then associate with the brand. In this type of influencer marketing campaign, a brand gives influencers their products or services as a gift and in return, the influencer records an unboxing video or simply puts up a review of their experiences on their social media handles. People are beginning to focus on living in a greener and more safe. Pre-release campaigns work well for brands who want to drum up excitement about a product or launch before it happens. Sponsored content is one of the most popular types of influencer marketing campaigns. (This one is a win-win because an ambassador is hosting a giveaway. Sometimes, you might even be able to generate additional sales from people who didnt win the contest. Their audience is then able to make informed decisions about whether the product (and unboxing process) is something theyd like to try as well. The ultimate goal of your influencer marketing campaign is to get your product in front of as many eyes as possible. By using our website, you agree to our privacy policy. Sign up here, $50,000 - $99,000$100,000 - $249,000$250,000 - $499,000$500,000+, 12 - 56 - 1011 - 2526 - 5051 - 200201 - 1,0001,001 - 10,00010,001 or more. When creating a discount code for an influencer marketing campaign, its essential to ensure that the code is unique and not used in any other campaigns. The moral of the story: Be careful what you ask for. With new ASA rules for brands and influencers, authorities are cracking down on dishonest advertising in the wake of the new world of influencer marketing. In this example, model and fitness influencer Angi Fletcher gave away a Natural Life gift box to users who followed the brands Instagram and tagged one person in her posts comments. With affiliate campaigns, brands partner with influencers to promote products on social media and give influencers commission for each product sold. This could mean posting updates on your Insta story, or allowing them to do a live Q&A on Facebook. In other words, it's a way for brands to get their content in front of potential customers by using the social media following and authority of influential individuals. For example, if youre a travel agency, you might sponsor an influencer to go on holiday. Another advantage of sponsored social media or blog content is that you can often repurpose it for other channels, making it cost-effective. This can be a fun way for your audience to see an influencer interacting with your product in real-time. From an influencer perspective, this means that bloggers and other public figures can offer their followers (who are likely a relevant target audience for your business) a discount on your products. Types of Influencer Marketing Campaigns It is important to start with the two main categories: The first is Product Placement. This is seen a lot in the beauty and fashion world when influencers create makeup or clothing lines underneath one company. Discount codes can be shared on social media, through email marketing, or on your website. Creating brand ambassadors is a great way to merge multiple of the influencer campaign types listed above. Theres no better way to build a relationship with an influencer than by meeting them in person. This positions them as a beneficial shopping ally and makes this approach a win-win for both parties. That type of advertising is called influencer marketing, and more than 60% of marketers nowadays will work with at least 10 influencers on every marketing campaign to help boost their reach. One of the most common influencer marketing examples of reviews involves a brand offering their product or service to the influencer for free, and the influencer posting a review in exchange. Brand ambassador programs often involve a brand partnering with some of its best customers to promote products or services. That's because these campaigns bring a mutual benefit to both parties involved, and because they are rather simple to execute. You can own a small business or a large brand with huge marketing budgets. One of the most popular influencer marketing examples is sponsored. There's no denying that content marketing is a highly competitive industry. In this example, David Dobrik teamed up with a popular ticketing app, SeatGeek to give away a new Tesla. The premise of these videos is that the influencer has never . As the name suggests, a long-term ambassador is an influencer who partners with your brand for an extended period. When creating a hashtag for your campaign, make sure it is short, easy to remember, and relevant to your brand. The benefits for the brand include exposure to a new audience and humanization of the brand through the influencer. The most important part of running an effective influencer marketing campaign is finding the relevant influencers who resonate with your target audience. Terms of Service Privacy Notice California Privacy Notice Cookie Policy Accessibility, Brands looking to circumvent consumers burn-out over sales-heavy messaging are turning to content that educates, informs or entertains. Integrated content in influencer marketing is when you partner with an influential individual or group to mention your products or services in their content. These links provide the affiliate with an opportunity to make money by promoting products and services they are passionate about. Brought to you by campaigns are similar to sponsored content, but there is less need for the content published to have a direct relation to the brand. There are a great number of brand ambassadors, and finding the right one for your business is very important yet hard and time-consuming. Allowing influencers to take over your social channels works in your best interest, you get content for free and influencers let their own followers know about the takeover, introducing more people to your brand. Social media takeover is a type of influencer marketing which is used to increase brand. Often, brands that face this . A post shared by Rosie | Asian Mom Blogger (@thehustlingmama). BCSC #Million Steps to Mother's Day Campaign Campaign's result: 6. Mega influencers work best for: Larger brands with huge budgets. During the video he takes viewers through the process of unboxing a beatiful personalised package by our clients. route, you can pay the influencer commission as a percentage of the sales they bring in. The premise of these posts is that a company or brand will send an influencer a product or service for free, and the influencer will review it on the channel in exchange. One of the benefits of this campaign type is you can run it with as many influencers as possible, regardless of your budget. On, ZINE analysed over 60 fashion brands who utilise influencer marketing as part of their wider marketing strategy. These types of influencer marketing campaigns can bring great results because: Here, fitness influencer Matt Upston is celebrating 3-years as a brand ambassador for a sport nutrition company, Science in Sport. Sponsored posts2. How to Get Followers on Instagram: From 0 to 10k Followers. Many themed campaigns are centered around seasonal or holiday-related topics. 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